You may not have heard of them but JD Williams is the UK's largest direct home shopping company.
As well as the JD Williams online shopping site they have more than 20 separate trading titles including Simply Be, Viva La Diva and Simply Yours to name a few. 2% have recently become involved in the design and production of numerous email campaigns for these brands. As a result click throughs and responses have already seen an improvement. You can see some examples of the results here.