The Lion Quays Waterside Resort is a unique place to escape for business and pleasure. The location, the setting, the accommodation and the extensive spa and leisure facilities all combine to make this a thoroughly enjoyable place to be.
Lion Quays were expanding and required an overall brand identity that could also be applied to three distinct sub-areas of business: the hotel, the spa and the country club.
The proposed corporate identity consisted of an updated version of the existing logo being used to represent the resort. One cost saving advantage of this approach being the ability to roll out the new identity in stages. We then produced three distinctive sub-brands, each retaining elements of the main brand to ensure a consistent identity.